Focused Schools Service Videos

Client

Focused Schools

Services

Motion Design

Agency

Luminous Creative Agency

Year

2024

Focused Schools is an educational consulting company that provides professional development and technical support to districts and schools across the U.S. We were invited to create a series of videos showcasing their services and vision.

Challenge

With no live footage and highly conceptual topics, we needed to design four videos that could clearly convey their mission and services in a visually engaging and meaningful way.

Process

Our initial direction was well received but didn’t fully align with the client’s expectations. Taking their feedback, we reimagined the concept under tight deadlines — focusing on clarity, abstraction, and emotional resonance.

First Draft

Result

A cohesive collection of minimalist, thoughtfully designed videos that bring Focused Schools’ ideas to life — simple, abstract, and full of purpose.