Lystr is a Social Media platform that matches people together based on their preferences.
With their app nearing the end of the development process, the Lystr team wanted a video to help reach new investors and users upon its launch.
Challenge
Create a compelling video that clearly explains how Lystr works while appealing to investors and highlighting the app’s unique value.
Process
We began with a storyboard that initially framed Lystr as a dating app. After discussions with the Lystr team, we realized the platform’s true focus was on helping people connect and make new friends, not dating.
First Draft
Solution
We revised our approach: adopting a cleaner visual style with pastel colours, incorporating glass-morphism cues for a modern, premium feel, and featuring real app screens to showcase its functionality.
Result
We delivered a video that captures Lystr’s purpose, demonstrates how it works, and resonates with target audiences. The client was thrilled with the outcome.