Lystr is a Social Media platform that matches people together based on their preferences.
With their app nearing the end of the development process, the Lystr team wanted a video to help reach new investors and users upon its launch.
Challenge
Create a compelling video that clearly explains how Lystr works while appealing to investors and highlighting the app’s unique value.
Process
We began with a storyboard that initially framed Lystr as a dating app. After discussions with the Lystr team, we realized the platform’s true focus was on helping people connect and make new friends, not dating.
Solution
We revised our approach: adopting a cleaner visual style with pastel colours, incorporating glass-morphism cues for a modern, premium feel, and featuring real app screens to showcase its functionality.
