Zé Delivery Influencer Guide
Client
Zé Delivery
Services
UI/UX
Agency
Agência Binder
Year
2024
Zé Delivery is the world’s largest beverage delivery app, with approximately 5.7 million active users per month. As the app expands its digital presence, it aims to deepen its engagement with social media influencers, attracting new audiences and highlighting exclusive benefits and discounts for users.
Challenge
With a rapidly growing digital presence, Zé Delivery sought to strengthen its collaboration with social media influencers, attracting new audiences while helping existing customers discover lesser-known benefits and discounts.
However, one major obstacle was the strict Brazilian regulations surrounding the promotion of alcoholic beverages. These rules made it difficult for influencers to understand how to position the brand correctly.
Solution
We created a dedicated website to support Zé Delivery’s partners and influencers, offering clear guidance, best practices, and regulatory rules. This tool helps collaborators communicate about the app safely, confidently, and effectively across social media.
